Lukas Seel
I love creating: systems, strategies, stories, symbols, software, songs, shows, sketches, silly things, serendipitous things, and run-on alliteration sentences.
I have been a founder, operator, producer, strategist, and advisor. Across those roles, I have moved between strategy and execution: shaping the idea, building the system around it, and bringing it into the world.
Reach me at: lukas.c.seel@gmail.com
Selected experience
- MultiversX — Strategic Operations & Ecosystem Lead 2024–present
Lead cross-functional work across ecosystem, brand, communications, product, and live programs. Created Battle of Nodes and Supernova Arcade around the network's largest protocol upgrade; founded xAlliance, a distributed builder program supporting 50+ builders across 16 countries. Built operating systems that reduced recurring team costs by approximately 75% while maintaining the core function.
- Independent — Brand, Strategy & Advisory 2022–present
Strategy, narrative, product, and operational design for founders and early-stage teams. The work has included field research and insight development for Wieden+Kennedy campaigns, product experiments, and self-directed work in AI, software, and publishing.
- Helios Staking — Strategic Development & Operations 2024–2025; advisor thereafter
Strategy, operations, partnerships, and marketing for a multi-chain staking team. Co-created and ran the Collabathon, an eleven-day residential program in which a selected team shipped a cross-chain product to two mainnets.
- OCS — Founder 2022–2024; advisor thereafter
Founded a membership and loyalty product for independent hospitality businesses. Developed ticketing, loyalty, and customer-activation systems with partner venues across Europe and the United States. Onboarded thousands of non-crypto users in the process.
- PluralArts International — Administrative Director → Managing Director → Senior Advisor 2015–2021; advisor thereafter
Helped turn project-based work into a year-round international arts education operation. Led the organization across operations, fundraising, partnerships, marketing, PR, and production; managed international teams of up to 20 and produced programs including Hoch Hinaus and 25 Next.
- 13½ Productions — Founder 2019–2020
Built a boutique event-production business and developed 428, a new Berlin music venue scheduled to open in May 2020. Both were halted by the pandemic.
- Music, events & hospitality — New York 2013–2020
Management and production at Baby's All Right, Knockdown Center, Elvis Guesthouse, Sauce, 99 Scott, Paper Daisy, and others. Worked across concerts, festivals, venue operations, budgets, hiring, and guest experience.
Education
Freie Universität Berlin · B.A., Philosophy & Publishing. Thesis on epistemology, technology, and testimony.
Languages
English and German, native. Spanish, intermediate.