xDay Munich — Lukas Seel

Concept, experience design, overall production and hosting · Munich, 2024

xDay Munich brought together around 300 people to explore real-world applications of blockchain. If we were going to spend the day talking about adoption, we could start by using the technology ourselves.

The audience seated in rows beneath the lit canopy of the xDay Munich hall, facing the stage. — The main hall at xDay Munich.

We worked with XOXNO on digital tickets and with Itheum on time capsules of conference highlights and behind-the-scenes material. The founder’s leather jacket became the star of an animated series and the prize in a game set in a digital version of Munich. With Tagrity, we connected the jacket and selected merchandise to digital certificates of authenticity.

Lukas hosting beside a scene from A Jacket's Journey on the conference screen. — An animated story, a game, and a real jacket to win. The story ended at the conference.

I led the concept and overall production, bringing together partners and creative contributors while overseeing the speaker program, rehearsals, vendors, dinner and broadcast. I also hosted the day.

Read the case study →
How the story, products and partners came together.

Lukas introducing a panel on real-world uses of blockchain. — The speaker program explored the same ideas people could try elsewhere in the event.

Beniamin Mincu speaking at xDay Munich in his leather jacket. — The jacket before it found a new owner.

Lukas introducing a panel on crypto volatility and real-world assets.

Audience members applauding at xDay Munich.

People talking beneath the conference agenda screen inside the venue.

Lukas presenting on stage in a bright yellow xAlliance vest.

A panel discussion at xDay Munich with Lukas moderating.

Lukas introducing the panel on a tokenized world.

Watch the conference A Jacket's Journey

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